A private brand is an idea generated and put into motion by the company wishing to distribute the product exclusively under their name. 

A private label is when a brand distributes their product to re-sellers under the re-seller’s name. 

Our company has always specialized in working with and educating start-up fashion brands, building strong relationships and long-term commitments. Our clients come first because they seek this kind of partnership; they want to understand the business and receive white-glove service. When we work with our clients from start to finish, we build a solid partnership based on mutual commitment. Starting a fashion business requires a great deal of dedication and education from the client. To honor those who have fully committed to their business, we need to dedicate our time to serving these clients to the best of our ability. We've always been about this! So, what's changed?

Here's the deal: Your idea doesn't matter as much as your dedication to it. Rarely does a groundbreaking fashion, apparel or textile product launch you to success instantly, especially in the clothing business. Pouring yourself into the idea, caring for it, and giving it your all – that's what makes it "potentially" a winner. 

Starting a fashion business is not for the faint of heart.  Last month I had the opportunity to be interviewed by Colton Petry of the Just Dumb Enough Podcast about what it takes to start a business in this industry.